If you are working with a real company or you know which real company will be a competitor, you can identify the industry using Nexis-Uni. Select Companies. Enter the company name in the name search box and click Search. Note the Primary SIC code and Primary NAICS code in the Company Identifies section.
North American Industry Classification System. (NAICS) Defines industries across North America (Canada, United States, and Mexico) and provides industry codes, since 1997. In the search box, enter the name of the industry or keywords to describe the business idea. Review the definition to be sure this is the correct industry.
Standard Industrial Classification Manual. (SIC) Predates NAICS. Defines U.S. industries and provides industry codes. Some resources still use the SIC code rather than the NAICS