Marketing

Journals

Below you will find a list of journals on topics that cover various aspects of marketing and public relations.

Advertising journals

Advertising Age Not peer reviewed A weekly trade newspaper that covers all aspects of the advertising business in the U.S. Provides news and information about the industry and the economy. Produces special annual reports in a number of areas, including salary surveys and financial rankings of agencies.
Adweek Not peer reviewed Delivers insightful, forward-thinking content for advertising, media and marketing professionals. Publishes articles, news, and product information about the advertising and marketing industry.
International Journal of Advertising Peer reviewed advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC)
Journal of Advertising Peer reviewed The Journal of Advertising, is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising.
Journal of Advertising Research Peer reviewed A journal devoted to advertising, marketing, and media research. Its editorial emphasis is toward new approaches, even ones that may challenge traditional thought in the field. Published for academics, practitioners and users of advertising, marketing and media research.
Journal of Current Issues and Research in Advertising Peer reviewed The best of theoretical and applied data-driven works are welcomed. Also, literature reviews and conceptual papers that suggest agendas for future advertising research, thoughtfully examine the role of advertising in society, and debate current and enduring issues in advertising are encouraged.
Journal of Interactive Advertising Peer reviewed JIA is dedicated to publishing high-quality original research focusing on advertising using interactive means, including both online and offline, to promote mutual actions among consumers, messages and brands. Any original research related to all types of interactive advertising will be considered for publication. This includes all aspects of interactive advertising: the roles of interactivity on advertising effectiveness, interactive advertising in global and multi-cultural settings, data analytics and methodological issues, along with more macro aspects such as economic and social impacts of interactive advertising.

Consumer and market research journals

Advances in Consumer Research Peer reviewed Presents a selection of papers presented at the Annual Conference of the Association for Consumer Research, chosen by the editors.
Consumption Markets & Culture Peer reviewed Consumption Markets & Culture (CMC) focuses on consumerism and the markets as the site of social behaviour and discourse. It encourages discussion of the role of management and organisations in society, especially in terms of production, consumption, colonialism, globalisation, business performance and labour conditions.
International Journal of Consumer Studies Peer reviewed The scope of the Journal includes: Consumer sciences and their applications Consumer Psychology Consumer Behavior Consumer Education Marketing Research and Consumers
International Journal of Market Research Peer reviewed The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.
International Journal of Research in Marketing Peer reviewed IJRM aims to be at the forefront of the marketing field with a particular emphasis on bringing timely ideas to market. The journal embraces innovative research with the potential to spur future research and influence practice.
Journal of Consumer Affairs Peer reviewed A refereed, scholarly journal publishing original research on individual, business, and/or government decisions and actions that can affect or influence the interests of consumers in the marketplace. Topics are addressed from the consumer?s viewpoint and include consumer education, economics, nutrition, public policy, consumer psychology, and marketing. Content includes research papers, short research notes, applications, theoretical briefs, commentary, and book reviews.
Journal of Consumer Behaviour Peer reviewed An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
Journal of Consumer Marketing Peer reviewed We are committed to publishing not only research, but cases, new concepts and/or practices, as well as commentary which reflect personal opinion. JCM seeks to blend both theory and practice
Journal of Consumer Psychology Peer reviewed JCP is the official journal of the Society for Consumer Psychology. JCP publishes articles in areas such as consumer judgment and decision processes, consumer needs, attitude formation and change, reactions to persuasive communications, consumption experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.
Journal of Consumer Research Peer reviewed Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values).
Journal of Marketing Research Peer reviewed JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies.
Journal of Research for Consumers Peer reviewed The primary objective of the Journal of Research for Consumers is to provide information to individuals to enable them to better understand their roles as consumers. Also, the Journal aims to encourage consumer researchers to use their skills for the direct benefit of consumers, without the need to produce research outcomes of managerial relevance. It is hoped that the dissemination of research information that has been generated for the specific purpose of educating consumers will provide some counterbalance to the quantity of consumer research that is currently published in the interests of marketers.
Marketing and Branding Research Peer reviewed
Psychology & Marketing Peer reviewed P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers.

Public relations journals

Journal of Communication Management Peer reviewed Articles are closely linked to strategic communication, public relations, organizational communication, corporate communication and related fields.
Journal of Public Policy & Marketing Peer reviewed Prospective authors might have backgrounds in marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy.
Journal of Public Relations Research Peer reviewed The Journal of Public Relations Research publishes research that creates, tests, or expands public relations theory. Manuscripts may include: examinations of why organizations practice public relations as they do and how public relations can be conducted more effectively; analysis of public relations publics; scholarly criticism of public relations practice; and development of the history, ethics, or philosophy of public relations.
Public Relations Journal Peer reviewed Public Relations Journal is a free, web-based, open-access, double-blind peer-review quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research. This includes the online “publishing” of articles by academics or practitioners who examine public relations in depth and/or create, test or expand public relations theory.
Public Relations Review Peer reviewed Communications journal covering public relations education, government, survey research, public policy, history, and bibliographies.

Industry specific marketing journals

Industrial Marketing Management Peer reviewed Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets.
International Journal of Bank Marketing Peer reviewed The general topic areas covered in IJBM include (but are not limited to): • Advertising of financial services • Behavioural finance • Branding financial services • Corporate social responsibility • Customer Relationship Management (CRM) • Institutional banking and finance • Mobile and online banking • Pricing financial services • Retail banking • Regulations affecting financial services marketing • Segmenting financial services customers
Journal of Business & Industrial Marketing Peer reviwed Coverage • Competition and cooperation • Networks in business markets • Buyer behaviour – purchasing and supply management • Managing product offerings • New product development and innovation • Networks in business markets • Distribution and routes to market • Market and customer communication Customer relationship management Sales and key account management Organizing for global markets
Journal of Marketing for Higher Education Peer reviewed The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education. The journal aims to publish: Challenging articles on higher education marketing, marketing ethics, services marketing, consumer behaviour, economic and policy dilemmas from across the world that make a contribution to critical theory and empirical research which stimulates debate and develops knowledge in the field. Papers on key aspects of the interface between markets and higher education which aim to provide a critical forum for the appraisal of theory, practice and ethics where marketing has a role to play in higher education, nationally and internationally.
Journal of Nonprofit and Voluntary Sector Marketing Peer reviewed Going forward, the aims of the Journal of Philanthropy and Marketing, are as follows: (a) continue to be the ‘go to’ journal for academics and practitioners working within non-profit and voluntary sector marketing (b) disseminate and help shape ideas and techniques that are tested in a rigorous way (within the remit of marketing and philanthropy as above) (c) provoke and challenge approaches to the interface between marketing and philanthropy (d) widen the scope of the journal in order to publish papers that reflect the very best contemporary practice in the marketing of philanthropy
Journal of Professional Services Marketing Peer reviewed Areas of emphasis include: Service brand management Service design, service experience and service encounters Service innovation Service Interactions and co-creation Service communities and customer engagement Service transformation, enhancing societal and individual well-being Service failure and recovery strategies Customer relationship management Service orientation and employee engagement Servicescape and social servicescape Service marketing communications and social media Service analytics and information systems Service Operations and process management Dynamic pricing and demand management Service delivery and applications of new technology Digital service environments Service strategy and leadership Servitization
Journal of Restaurant and Foodservice Marketing Peer reviewed The Journal of Foodservice Business Research features articles from international experts in various disciplines, including management, marketing, finance, law, food technology, nutrition, psychology, information systems, anthropology, human resources, and more.
Journal of Retailing Peer reviewed Journal focusing on retailing, marketing, and general business.
Journal of Retailing and Consumer Services Peer reviewed The journal is an international and interdisciplinary forum for research and debate in the rapidly developing - and converging - fields of retailing and services studies. It focuses particularly on consumer behaviour and on policy and managerial decisions, encouraging contributions from academics across a wide range of relevant disciplines.
Journal of Service Research Peer reviewed The Journal of Service Research offers an international and multidisciplinary perspective on the best management practices in: Service marketing Service operations Service human resources e-Service Economics of service Service information systems Customer satisfaction and service quality Global issues in service
Journal of Services Marketing Peer reviewed Topics currently of interest to the editors are: The role of services in transforming society and consumer lives New methodological approaches for service research Services marketing and the bottom-of-the pyramid The role of new technologies and interactivity Off-shoring and outsourcing of services Servitization Service design Co-creation and third-parties Crowd-sourcing The future and key trends in the practice of services marketing: what researchers need to know Micro-businesses, cottage industries and the service sector Social service enterprises Viewing service(s) through a new lens.
Journal of Travel and Tourism Marketing Peer reviewed JTTM welcomes submissions related to marketing management practices, applied research studies, critical reviews on major issues, development of new technologies and tools in tourism marketing, and business and government policies affecting travel and tourism marketing.
Journal of Vacation Marketing Peer reviewed The focus of JVM is on enhancing our understanding of tourist consumer behavior and the marketing of tourism destinations, activities and services. JVM publishes state-of-the-art papers that take an applied marketing perspective.

Marketing journals - general

International Marketing Review Peer review IMR’s definition of international marketing is purposefully broad and includes, although is not restricted to: • International market entry decisions and relationships; • Export marketing and supply chain issues; • International retailing; • International channel management; • Consumer ethnocentrism, country and product image and origin effects; • Cultural considerations in international marketing; • International marketing strategy
Journal of the Academy of Marketing Science Peer reviewed Devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.
Journal of Business-to-Business Marketing Peer reviewed Main topical areas covered by the journal include: business / organizational buyer relationship management, business / organizational buying behavior, business / organizational buyer-seller dyad, business / organizational networks and alliances, industrial segmentation, business marketing strategy, fostering ethical business marketing practices / legal issues / government regulation and traditional business marketing mix areas such as industrial products / business services, ideas and experiences, managing innovations, business brands / packaging, industrial pricing (negotiations, bidding), industrial distribution-logistics and supply chain management, promotion (industrial selling and sales management, trade shows, direct marketing methods, sales promotions and all forms of industrial advertising), and the impact of the Internet on all areas of business marketing practice.
Journal of Business Research Peer reviewed Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Journal of Customer Service in Marketing and Management Peer reviewed Topics of interest (not limited to): Evolution and life cycle of RM; theoretical and methodological issues in RM; types of RM, networks and strategic alliances; internal communication, quality, trust, commitment, satisfaction, loyalty, and dissolution in RM; applications of RM in different disciplines and industries; international perspectives in RM; RM strategies in services economy, higher education, and e-commerce; RM, technology, and the Web; profitability and RM; case studies and best practices in RM.
Journal of Global Marketing Peer reviewed The Journal of Global Marketing will publish articles in diverse areas that address business involvement in international marketing, such as: • cross national and cross cultural consumer decision making and behavior • consumer culture theory and international markets • tourism and economic development • multi-cultural consumer behavior • marketing in emerging markets • marketing in the low-, middle-, and high-income countries • global macro and micro environmental challenges • global market research challenges • global communication strategies • global direct marketing • global competitive strategy • global sourcing • corporate social responsibility • responsible consumption and sustainability • social media, digital, mobile, and Internet marketing • ethical issues in international marketing • business to business marketing in global markets
Journal of International Marketing Peer reviewed Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.
Journal of Macromarketing Peer reviewed The journal typically concentrates on these topics: How markets and marketing systems operate Classical and nontraditional examinations of the role of marketing in socio-economic development The origins, growth, and development of marketing history as an activity and marketing thought The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life
Journal of Marketing Peer reviewed The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing.
Journal of Marketing Communications Peer reviewed The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management.
Journal of Marketing Development and Competitiveness Peer reviewed
Journal of Marketing Education Peer reviewed The Journal of Marketing Education is the leading international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing effective teaching methods and new course content and effective teaching methods. The journal also addresses such professional issues as development of the curriculum, career development and the state of the profession.
Journal of Marketing Management Peer reviewed: Areas of interest include: Marketing Theory The Management of Marketing Consumption and Consumer Practice Interconnections between Marketing and Society The Marketing of Services, Service Dominant Logic and the Labours of Marketing Actors Business-to-Business and Network Marketing
Journal of Marketing and Management Peer reviewed Provides a forum to exchange ideas on research and best practices involving business and economic development
Journal of Product and Brand Management Peer reviewed This journal is proudly international and inter-disciplinary. We publish manuscripts which compare international markets and encourage submissions approaching branding and product management from any discipline. We focus on all aspects of branding and product management from development to dilution. This includes areas as broad as person, place or political brands.
Journal of Promotion Management Peer reviewed Topics of interest examples: Promotion mix (advertising, personal selling, sales promotion, interactive and direct marketing, public relations) Marketing and corporate communication management Product and brand management Social marketing, internet and business communication Supply chain management Consumer, employee and other stakeholders behavior and motivation Perceptions studies Persuasion and social influence studies Innovation and knowledge management Promotional management strategy development, implementation, and evaluation Promotion management practices Behavioral issues of promotion and advertising campaigns Communication management and theories in promotion and advertising campaigns Integrated marketing communication Customer relationship management
Journal of Research in Interactive Marketing Peer reviewed Comparative studies of effective direct/multi-channel marketing activities across different markets and market regions Measuring the effectiveness of interactive marketing activities Identifying appropriate interactive marketing activities across varying organizations and industries Interactive/Multi-channel marketing in the public sector/non-profit realm Ethical/legal issues in interactive marketing Applying interactive/multi-channel marketing to gain competitive advantage Establishing and maintaining customer relationships through interactive marketing channels
Journal of Social Marketing Peer reviewed This journal publishes research across a wide array of health, environment and social issues in any of the following areas: • Conceptual social marketing studies • Social marketing theory development • Literature reviews examining the social marketing evidence base • Evaluation of social marketing programs/interventions • Formative research and consumer/market insight studies • Segmentation studies • Studies evaluating and/or experimenting with any aspect of the social marketing mix • Behaviour change studies • Downstream/midstream/upstream social marketing programs/interventions
Journal of Strategic Marketing Peer reviewed Marketing philosophy in corporate management. The role of marketing in strategic planning. Marketing information systems in relation to company wide needs. Market and industry stakeholder needs. International strategies. SBU analysis and decision making. Marketing related synergies. Integrating marketing planning with strategic planning. The management of marketing-led change. The development and utilization of marketing plans. Resource allocation in strategic and marketing plans. HRM related to marketing personnel. The implementation of strategic and marketing plans. Marketing effectiveness at the operational and strategic levels. The utilization and development of control systems. Relationship Marketing
The Marketing Bulletin Peer reviewed The Marketing Bulletin is a quality academic journal that provides a forum for reporting research and disseminating ideas relating to the theory and practice of marketing.
Marketing Education Review Peer reviewed Marketing Education Review is a great resource for instructors to find innovative, evidence-based tools and techniques to improve classroom instruction and the student learning experience. Its focus is to promote innovative approaches to curriculum design, student learning and faculty development through pedagogical research that advances our understanding of marketing education.
Marketing Intelligence and Planning Peer reviewed MIP successfully offers a bridge between academic and practitioner thinking, while retaining a high level of scientific rigour.
Marketing Letters Peer reviewed Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 20 total pages with double-spaced text) on marketing, the emphasis being on immediacy and current interest. The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.
Marketing Management Journal Peer reviewed Publishes up & coming research in the field of marketing management.
Marketing News Not peer reviewed Publishes articles, interviews, commentary and news of note on marketing aimed at members of the American Marketing Association.
Marketing Science Peer reviewed Journal covering marketing theory, measurement, statistics, and models.
Qualitative Market Research: An International Journal Peer reviewed As a journal that aims to further our understanding of qualitative market research, papers can use a variety of inter-disciplinary applications, such as: cultural studies, economics and sociology; and from related fields in: discourse analysis, ethnography, semiotics and grounded theory, phenomenology and psycho-analysis.
Quantitative Marketing and Economics Peer reviewed
Target Marketing Not peer reviewed Magazine covering all direct response media, including direct mail, telemarketing, space advertising, the Web and direct response TV.