Marketing

Business Source Premier provides full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles, as well as business-oriented newspapers, magazines and even case studies. This database provides full text back to 1886, and searchable cited references back to 1998. Business Source Premier is updated daily and is strong in the areas of management, accounting, finance and economics.

Consumer Brand Analytics provides market size, demographics, social media and sports fan involvement for 200+ consumer brands in 19 product categories. It enables you to compare and contrast brands within a product category. Future enhancements will provide statistical analysis on brand loyalty and brand switching. The Brand Share Index compares how well a brand performs within a particular demographic segment of a brand relative to how the same brand performs among all users of the brand in a product category.

Gale Business: DemographicsNow is an online subscription resource that provides users with access to robust and highly detailed U.S. demographic data. It is ideal for gaining consumer and market insight when opening a business, finding an untapped audience for products/services, analyzing the shifts and needs of a given population, and so much more. Additionally, the power of Gale Business: DemographicsNow stands out with its reporting capability, which allows users to easily and rapidly produce a variety of compiled reports -- standard and custom -- that will help them make informed and accurate decisions.

Business owners, entrepreneurs, marketing professionals, investors, financial planners, and general researchers can explore real-world applications and develop analytical skills. Gale Business: Insights features easy-to-search rich content, a user-friendly interface, and robust analytical tools.

Whether your company requires a better understanding of market conditions and forecasts; whether you need a clearer picture of a supply chain, or whether you need to keep abreast of competitor activity in your industry, IBISWorld’s comprehensive reports will keep you informed. IBISWorld’s industry research reports consist of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more. IBISWorld’s industry risk rating determines how much risk an industry will face over the next 18 months by assessing the operating conditions for companies in the industry.

PolicyMap is a U.S. national data and mapping tool and analytics platform with multidisciplinary applications. It is used in research related to social sciences, urban studies, real estate and housing analysis, community and economic development, public administration, public health, policy and political science, education, business, economics, statistics, and geography, among others. Users can leverage thousands of U.S. data indicators in PolicyMap to perform demographic and socioeconomic analysis, from a neighborhood census block group in many cases, up to a national level, as well as create custom regions, for their research and studies.