The resources in this guide are to support ORGL 8750.
This course will focus on the concept of strategic planning and different research strategies within an organizational structure that involves exploring the perceptions, experiences, and needs of individuals. This course aims to inform students about the main conversations in the field of strategic planning while mastering scholarly literature. The following research tools/matrices will be utilized to identify potential gaps or areas of growth to improve organizational performance: Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, Internal/External Factor Evaluations (IFE/EFE), and Quantitative Strategic Plan Matrix (QSPM). Based on strategic research, students will identify the statement of the problem and synthesis of literature related to the problem through research methods and pertinent models, frameworks, or theories. The course aims to make students more informed users and reviewers of a wide variety of methodological approaches to strategic planning regarding solutions and strategies.
When we look at developing or revising policies, goods and services, and many other things, we need to have a business mind of critical thinking and decision making, strategic planning, as well as an educational mind. We need to make sure our process is relevant based, so our constituents (i.e., virtually, globally) can apply, analyze, synthesize, and evaluate their knowledge and understanding in their industries. I suggest that we think of the many dimensions of quality, as this is proven scholarly data if anyone needs it:
1. Performance: basic operating characteristics/main characteristics
2. Features: characteristics of basic features
3. Reliability: probability that the product will operate over time; this is a key element for durable goods and services; consistency of performance
4. Conformance: how well the product and/or service conforms to customers’ expectations; meets pre-established standards
5. Durability: consumers weigh the expected cost in money and inconvenience; life span; amount of use one receives from a product before it deteriorates
6. Serviceability: service after the sale, service appoints kept; problems where complaints are not resolved . . . next steps??????
7. Aesthetics: appearance . . . this is the look, feel, sound, smell, and taste test so-to-speak
8. Perceived quality: advertising and marketing; image of the organization; reputation . . . subjective perceptions based on brand name
9. Response: rapid and flexible responses to customer and market requirements; improve the quality of products and services through ongoing refinements and feedback; effective planning should prevent problems, provide for a forthright response if problems occur and make information available; be proactive
10. Reputation: obtain people’s trust; institution and personnel’s standing in the field and society
11. Safety: freedom from injury or harm . . . physical and emotional.
I hope you find this helpful and thank you for reading and be well,
Dr. David B. Ross, Professor
Content Area Faculty for ORGL 8730, ORGL 8750, ORGL 8770