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Consumer Demographics and Market Research

This guide covers topics related to finding sociodemographic data and how to use these statistics for market research projects.


Please note some of these books might be reference books; reference books are only available for use in the library. You can identify those by looking at the Copies tab in the record of each book – the Location section should say Sherman Library Reference and the Status section should say LIB USE ONLY.

Recommended websites

U.S. Census Bureau


  • Florida population, economy, education, income & taxes, workforce. Similar data available for all US states. USA counties and USA towns profiles also available.

University of Florida

The Florida Legislature