Books
American Buyers by
American Buyers: Demographics of Shopping presents 2012 spending data in a groundbreaking guide to buying patterns, essential information in these difficult economic times. While most businesses have a feel for what is happening in their own establishment, American Buyers lets them see the big picture beyond their walls or web site. Its unique weekly and quarterly spending data, which are not available online, show the percentage of households that buy individual products and services and how much buyers pay for them, all broken down by the demographics that count age, household income, household type, race and Hispanic origin, region of residence, and education. American Buyers includes weekly and quarterly buying data for hundreds of items organized into 10 chapters apparel, entertainment, financial, food and alcohol, gifts, health care, household operations, shelter and utilities, transportation, and a chapter encompassing personal care, reading, education, and tobacco. The raw spending data in American Buyers are not available on any government website. They were obtained by special request from the Bureau of Labor Statistics and provide a unique look at household shopping behavior in the United States. New Strategist s created hundreds of tables to reveal how much buyers spend during the average quarter or week."
ISBN: 9781306981415Publication Date: 2014-01-01
American Generations by
For decades, the U.S. population has been fragmented by generation. The eighth edition of American Generations: Who They Are and How They Live is the tool for piecing together those fragments and seeing the whole. It is the resource for researchers who want to compare and contrast the living generations--iGeneration, Millennial, Generation X, Baby Boom, Swing, and World War II. The age and generational profiles contained in this book are an invaluable resource for marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them.American Generations opens with an in-depth overview of the demographics of each generation, including a preview of the new baby bust (Recession babies). The 11 additional chapters examine Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. This edition of American Generations includes 2012 attitudes data from the General Social Survey, 2011 time use data from the American Time Use Survey, the latest income, housing, labor force, and spending data, as well as 2011 data on net worth, assets, and debt. Each chapter includes tables and text showing how the generations are alike and different, the important trends, and what to expect in the future.Today's world is changing rapidly. People who are as little as 10 years apart in age can have very different experiences, making them unlike one another in significant ways. American Generations reveals the differences. Those who know the differences will better understand what lies ahead.
ISBN: 9781940308029Publication Date: 2013-07-15
The American marketplace: Demographics and spending patterns by
Broken into nine meticulously researched chapters, this update of the June 2005 edition offers an explicit profile of the American population-from educational levels and health status to earning capacities and spending habits.
ISBN: 9781940308777Publication Date: 2015
Household Spending by
Looking for customers? Repositioning your products? Americans are spending money, but only those who are on top of the trends will know who the spenders are. The all-new 19th edition of Household Spending: Who Spends How Much on What reveals who spends and the products and services they buy. Included in the 20th edition is a comparison of spending trends before (2000-06) and after (2006-13) the Great Recession. Widely praised when the first edition appeared in 1991, this unique resource gives you the latest dollar-for-dollar answers to the questions Who buys? What do they buy? How much do they spend? It also gives you market shares and spending indexes, valuable additions to your research. Based on unpublished data collected by the Bureau of Labor Statistics' 2013 Consumer Expenditure Survey--you can't get this data online!
ISBN: 9781935114802Publication Date: 2015-07-30
Please note some of these books might be reference books; reference books are only available for use in the library. You can identify those by looking at the Copies tab in the record of each book – the Location section should say Sherman Library Reference and the Status section should say LIB USE ONLY.
Spending profiles
US Bureau of Labor Statistics
- Consumer Expenditure Surveys - The CE surveys collect data that fall into one of the following major expenditure categories: Alcoholic beverages, Apparel and services, Cash contributions, Education, Entertainment, Food, Healthcare, Housing, Miscellaneous, Personal care products and services, Personal insurance and pensions, Reading, Tobacco products and smoking supplies, and Transportation.
- Annual reports summarize major trends of the last year.
U.S. Census Bureau
- Monthly Retail Trade covers Retail and Food Services Sales, Retail Inventories and Inventories/Sales Ratios, Retail E-Commerce Sales.
ZoomProspector
- National site selection portal that uses more than 1,000 variables to help find the right community for businesses. Includes data on consumer expenditures.
Consumer finances
The Federal Reserve
- Survey of Consumer Finances (SCF) – 2019 is the most recent survey conducted.