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Additional recommended websites

U.S. Small Business Administration

Interactive Advertising Bureau

  • Advertising Spend and Revenue Research - data is compiled directly from information supplied by companies selling advertising online.
  • Industry Research & Insights - IAB compiles and makes available research studies, reports, and whitepapers shared by members that identify trends, offer insights and advice, and illuminate the interactive advertising industry.

Mobile Marketing Association



US Bureau of Labor Statistics

  • Consumer Expenditure Surveys - The CE surveys collect data that fall into one of the following major expenditure categories: Alcoholic beverages, Apparel and services, Cash contributions, Education, Entertainment, Food, Healthcare, Housing, Miscellaneous, Personal care products and services, Personal insurance and pensions, Reading, Tobacco products and smoking supplies, and Transportation.
  • Annual reports summarize major trends of the last year.

U.S. Census Bureau

  • Monthly Retail Trade covers Retail and Food Services Sales, Retail Inventories and Inventories/Sales Ratios, Retail E-Commerce Sales.

The Federal Reserve

While demographics take into account factual information, psychographics are used to classify consumers according to their attitudes, beliefs, interests, lifestyle.

In this article from CB Insights, you can read about how certain brands and industries are using psychographics in their marketing.

U.S. Bureau of Labor Statistics provides data on time use.


  • American Customer Satisfaction Index is a uniform, national, cross-industry measure of satisfaction of U.S. household consumers with the quality of products and services offered by firms in 47 industries and 10 economic sectors.

Pew Research Center

  • Social Media – statistics on social media use; patterns and trends shaping the social media landscape over the past decade.


Business search engine

Enter keywords in the field above to search more than twenty business-related periodicals.  

These resources were chosen because they are from respected organizations with a primary focus on business. Note that some of these sources, such as Harvard Business Review, have a limited access if you don’t have a subscription. If you are unable to open an article from the search results, search for the article title in the Alvin Sherman Library catalog.

For peer-reviewed journal articles, literature reviews, and primary source material, utilize the business databases on the Alvin Sherman Library website.

The Atlantic Fast Company Inc New York Times Wall Street Journal
Bloomberg Financial Times International Business Times NPR's Planet Money podcast Wired
Business Insider Forbes MarketWatch SeekingAlpha  
CNN Money Fortune Money Training Magazine Network  
Entrepreneur Harvard Business Review The Motley Fool Trend Hunter