SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis highlights internal factors (strengths and weaknesses) and external factors (opportunities and threats) and how they are likely to impact a company, a product or an industry.
SWOT analyses can be found in the following databases in our library collection. They can be available as standalone reports or as sections in industry reports.
Search tips:
Fitch reports (also known as BMI or Business Monitor International) have a SWOT section – please note there are several types of reports from this publisher. Only the documents that have “report” in the title have this section (example: France Food & Drink Report - Q1 2022).
Search tips:
Search tips:
IbisWorld has published a useful blog entry on