Key resources for SWOT Analyses
SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis highlights internal factors (strengths and weaknesses) and external factors (opportunities and threats) and how they are likely to impact a company, a product or an industry.
SWOT analyses can be found in the following databases in our library collection. They can be available as standalone reports or as sections in industry reports.
= Users listed next to this icon have access on campus. (This will often say ALL indicating all users have access on campus. There are a few exceptions.) 
= Users listed next to this icon have access off campus.
ABI/Inform Trade & Industry
Search tips:
Fitch reports (also known as BMI or Business Monitor International) have a SWOT section – please note there are several types of reports from this publisher. Only the documents that have “report” in the title have this section (example: France Food & Drink Report - Q1 2022).
- Fitch reports can be found by using Fitch or “Fitch Solutions Industry Insight Reports” in the Publication Title field + industry related keyword in the Anywhere field + “United States” in the Location field.
- Another strategy to get to these reports is to search by BMI in the Anywhere field + industry related keyword in the “Anywhere except full text” field, but this strategy will yield slightly more diverse results.
First Research
Search tips:
- First Research reports have several sections that can be used a starting point for your own SWOT analysis. Relevant sections are “Critical Issues”, Business Challenges”, “Industry Opportunities”.
IBISWorld
Search tips:
- A brief SWOT section is included in the “Industry at a glance” section.
IbisWorld has published a useful blog entry on