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Industry Research

This guide is a collection of resources that will help you with your industry research. You can look for ready made industry profiles or you can compile your own with information from a variety of sources.

Key resources for Porter's Five Forces Analyses

5 Forces analyses can be found in the following databases in our library collection. They can be available as sections in industry reports.

  • icon of a building Users listed next to this icon have access on campus. (This will often say ALL indicating all users have access on campus. There are a few exceptions.) 
  • icon of a house Users listed next to this icon have access off campus.

Business Source Premier

Search tips:

MarketLine reports have a dedicated section. There are two options:

  • Search by “MarketLine industry” in the title + United States in the title
  • MarketLine in title + industry keyword in title + “United States” in title

IBISWorld

IbisWorld has published a useful blog entry on